Základní info
Target audience:
- Entrepreneurs and small businesses owners.
- Marketers working in Management and Senior Management.
- Anyone hoping to implement an up to date digital strategy for their company.
- Those in traditional marketing careers who are looking to update their skillset.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
Course objectives:
- Create compelling digital display campaigns
- Create a cohesive digital marketing strategy for your business
- Find your audience using the right media and make your followers grow
- Capture, segment and manage subscribers for fruitful email marketing campaigns
- Drive the right traffic to your website through smarter Pay-Per-Click Advertising
- Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques
- Discover what works by measuring and optimizing social media campaigns and then discover what works even better
This course consists of approximately
30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks. By earning this digital marketing certification, you will:
- Understand the key concepts of digital marketing, how it has changed customer behavior and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
The digital marketing course is not technical, in the sense that it is not a programming course, and you will not have to learn any coding. The DMI Pro course focuses on the commercial aspect of online marketing.
