Personal brand as a business tool of every trader (EN)

e-kurz

Kurzem Vás provede Lenka Benetková

Lektorka osobnostně profesního rozvoje. Specializuje se na krizový management v rámci obchodních oddělení a rozvoj obchodních dovedností.

Základní info

Description

The course focuses on building and using personal branding to increase sales success.

You will get practical instructions on how to work on your personal brand in the difficult period of the Covid crisis and the prevailing sales in the online environment. You have to start the process, realize your own strength and, above all, how to be successful at this time. Build a strong personal brand in the sales team to increase sales and fulfill plans.

Goals

Starting the process of building a personal brand, realizing one's own strength and, above all, how to be successful at this time.

Target

Everyone who wants to work on their personal brand.

What is a personal brand and why does it make sense to build a personal brand
How to build a personal brand and use it in personal sales
What a personal brand will bring us in sales
How to handle a personal brand to make it useful and effective
How to be a marketer yourself or have a strategy is important
How to communicate your personal brand within the corporate culture and presentation of the company as a whole
Communication channels
Appropriate communication content
What should I do if I need to rebrand my personal brand and it is realistic in practice?
Good name vs. personal brand

Study Materials

Lecturer's presentation in electronic form.

Followups

Creative workshop: Me! Brand in the team!

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