My brand! I'm a woman! (EN)

Description

A course designed for women who work in a business environment in managerial positions or engage in active sales. Women who are part of large corporations, small businesses or work as self-employed. Personal brand of the woman as a whole. 

How to survive in the tough world of business? Is it really necessary to alternate all the roles of a woman in her life and balance between career and family? How to succeed in a male work environment or a woman in pants?

The program shapes and defines a woman's personal brand in a broader focus of the life spectrum and supports the strengths of women and their use in professional life. The program is based on the practical experience of a teacher as a woman who has been in the business environment for many years. 

Target

Contents

• What is a personal brand and why does it make sense to build a personal brand
• How to build a personal brand as a woman vs. business
• Effective use of personal branding
• How to handle a personal brand to be useful and effective
• How to be a marketer yourself or have a strategy is important
• How to communicate your personal brand within the corporate culture and presentation of the company as a whole j
• Communication channels
• Appropriate communication content
• What if I need to rebrand my personal brand and it is realistic in practice?
• Image of woman vs. personal brand in business environment
• Good name vs. personal brand of a woman
• How a change of surname affects a woman's personal brand
• Balance of private and work sphere 

Study Materials